Digital Marketing Audit & Competitor Analysis

Background

Fixspot, a repair service provider, approached Measure Set to gain a deeper understanding of their digital performance and to identify growth opportunities across SEO, Google Ads, and competitor positioning. The business wanted a clear, data-driven strategy to strengthen its online presence and stay competitive in a highly saturated market.

Approach

Measure Set conducted a comprehensive Digital Marketing Audit, which included:

SEO Analysis: Identifying keyword rankings, technical website issues, and on-page opportunities.

• Google Ads Audit: Reviewing campaign structures, cost-effectiveness, and optimisation areas.
• Competitor Benchmarking: Analysing market rivals to uncover strengths, weaknesses, and missed opportunities.
• Meta Ads Opportunities: Exploring how Facebook and Instagram advertising could support Fixspot’s brand awareness and local reach.

Aida worked closely with Fixspot’s team through multiple sessions, ensuring that each finding was explained clearly and in actionable terms.

Key Findings

SEO Insights

• Fixspot was ranking for 22,000+ keywords, but most were not positioned on page one.
• Technical issues such as sitemap errors, 404 pages, missing alt tags, and weak meta descriptions were holding the site back.
• By addressing these areas, Fixspot could significantly improve visibility and organic traffic.

Google Ads Audit

• Campaign reviews highlighted which ones were driving the best ROI and which were underperforming.
• Practical recommendations were made, including shifting budget to high-performing campaigns and adding sitelinks for better click-through rates.

Competitor Analysis

• The audit revealed clear benchmarks against competitors, showing exactly where Fixspot was ahead and where improvements were needed to close gaps.
• This included insights into keyword overlaps, ad spend distribution, and strategic positioning.

Meta Ads Opportunities

• Suburb-specific targeting, retargeting strategies, and visual-first campaigns on Facebook and Instagram were identified as untapped opportunities to increase local awareness and conversions.

Outcome

The audit gave Fixspot:

• A clear roadmap to improve their website performance.
• Data-driven insights to optimise ad spend.
• A competitive edge with actionable benchmarks against rivals.
• Confidence to expand into new advertising channels like Meta Ads.