Armalux is a boutique flooring studio in Melbourne, known for its premium European-inspired timber floors. Despite a beautiful product and strong reputation, they weren’t getting the online visibility or the leads they needed.
They needed a digital strategy that could generate more high-quality leads without exceeding their budget.
The Solution
Measure Set came on board to help Armalux boost its online presence across three key areas:
Website Audit & Competitor Analysis
- Conducted a full SEO audit to identify gaps in site structure, page speed, and crawlability
- Benchmarked Armalux against leading competitors in the Melbourne flooring space
- Identified keyword opportunities competitors were ranking for, but Armalux wasn’t
SEO Strategy
- Optimised meta titles, descriptions, and page content across key site pages
- Implemented internal linking improvements and technical fixes
- Developed an ongoing blog strategy based on trending flooring topics and customer FAQs
Learn more about our SEO services
Google Ads
- Rebuilt their Google Search campaigns to target product-specific search queries
- Created ad copy tailored to customer pain points and intent
- Set up conversion tracking and optimised for cost per lead
Learn more about our Search Engine Marketing Services
Meta Ads (Facebook & Instagram)
- Designed lead generation campaigns using on-brand visuals and clear CTAs
- Targeted engaged users, website visitors, and high-intent lookalike audiences
- A/B tested different audiences and creatives to find the most cost-effective segments
Learn more about our Paid Social Media Services
"Measure Set is incredibly passionate about the work and always responsive to our questions, ideas, and requests. They took the time to understand our business goals, researched our market thoroughly, and built a tailored strategy that has already started to improve our online presence. Their attention to detail during the keyword research and campaign setup phase was outstanding, and her ongoing insights have helped us make data-driven decisions."
Majid
founder @ Armalux Flooring
