Blue Sparrow Coffee, a popular local café known for great coffee and a welcoming vibe, was opening a second location at Southland.
The challenge? Building awareness fast, attracting foot traffic from day one, and making sure people could actually find them, both on social media and Google Maps.
The Solution
Measure Set stepped in to support the launch with a targeted social media content plan and Google Business optimisation to boost visibility and local engagement.
Social Media Support
- Created pre-launch and launch-week content across Instagram & Facebook
- Built hype with sneak peeks, countdown posts, and giveaway promotions
- Designed branded, consistent, eye-catching visuals
- Suggested hashtags and geo-tags to attract local foot traffic
Google Business Optimisation
- Keyword-Rich Business Description
- Visual Assets, Menu Integration and category optimisation
- Business Info Accuracy
Learn more about our Search Engine Marketing service