Parisa Aesthetics is a Hobart-based beauty clinic specialising in permanent makeup services, including eyebrows, lips, and eyeliner. With a strong reputation for precision and natural results, the brand wanted to use Meta Ads to attract more local clients in a small, competitive market.
The Challenge
Parisa Aesthetics had been running Meta Ads through another agency but was not seeing results.
- Ads were consistently rejected due to a small compliance oversight, which meant campaigns never had a fair chance to perform.
- The lack of proactive management left the business frustrated and without the bookings they expected.
- In a small market like Hobart, every impression matters, so wasted ad spend quickly became costly.
Our Approach
When Parisa Aesthetics transitioned to Measure Set, we took immediate action:
- Resolved compliance issues urgently so ads could run without rejection.
- Designed a new campaign strategy built for Hobart’s smaller audience pool, focusing on real, local prospects instead of broad, wasted reach.
- Optimised targeting and messaging to balance brand visibility with strong ROI.
The Results
- Within just 2 weeks, the campaign hit its primary goal.
- Ad delivery stabilised, with no rejections under our management.
- Engagement and conversions increased significantly, proving that with the right strategy, even smaller markets can deliver outstanding returns.
Key Takeaway
For niche service providers in smaller cities, the ad strategy must be hyper-targeted and carefully managed. By fixing overlooked issues and tailoring campaigns to local realities, Measure Set turned a failing ad account into a fast success story.
Client Feedback
“We came across Measure Set after feeling frustrated with the outcome from another agency. From the very beginning, what stood out to us was their genuine and honest advice about the steps and plans that needed to be undertaken. They worked well to fix all the red flags and issues from our previous campaign, which resulted in a significant increase in leads.
Another great aspect of working with them is their responsiveness. They are always reachable and happy to respond to our questions and concerns, even on weekends.
If you are still unsure about choosing an authentic Meta agency, I highly recommend Measure Set for their strong knowledge, experience, honesty, and fair pricing.”